🏠 What can we learn from Ryanair’s unorthodox approach to social media?

How has your week been? For me my work load seems to have taken a steep incline this week!

It has been fun to pull together this week’s newsletter and provide you with informative, useful and fun content to help you grow your holiday let business.

See you next Saturday at 5pm?

Phil

Founder, My Holiday Guide

IN THE NEWS

The FHL trade associations (PASC, ASSC, STAA and others) are continuing to lobby government regarding the proposed abolishment of FHL allowances.

PASC’s iParl petition has currently had over 14,000 responses. You can still use this link to respond to the petition and contact your local MP.

In this interesting article by Bloomberg UK, they have set out a case for needing more, not less holiday homes; using a comparison to some of the Nordic nations where the proportion of holiday homes as a percentage of the population is much higher than the UK.

Saffery have written a nice succinct article on what the qualifying criteria are for a FHL and what advantages qualifying as a FHL provides to owners:

Other News

• Edinburgh Council have said that the new rules on short-term rentals is working with the volume of available Airbnb listings having dropped by over 3,000 since 2019

• Airbnb have released their travel trends for summer 2024. It’s no surprise that Paris tops the list for the Olympics however more notably Brighton and Hove is one of the top ten global trending locations. They also highlight the new ‘play’ category of properties as getting some attention (properties with a games room, trampoline, etc.)

• Lodgify have written a guide to digital guide books. If you haven’t done so already do check out a sneak peak of our new digital guide book app here (link to example, dummy property)

LISTING PERFORMANCE & GROWTH
Tips and strategies to enhance the visibility and attractiveness of your holiday let.

In our newsletter from February the 10th we explored why Facebook is the best option for engaging your target audience, and in our February 17th newsletter we delved into how to create and grow a successful Facebook page.

We found some interesting information on how Ryanair have been using a rather unorthodox approach to social media with some intriguing results. Their Facebook page currently has 5.1 million followers and their profits increased by 187% last year so they must be doing something right!

In our article we look at Ryanair, Secret London and Duffus Estate and how hosts can gain some insights and inspiration for social media posting.

Here are our key takeaways:

• Embrace Humour and Personality

• Strike a Balance Between Promotion and Information

• Focus on Visuals

• Respond to Guests and Engage with Followers

• Stay on Top of Trends

You can read the full article here to find out more:

FEATURED RESOURCE - BROUGHT TO YOU BY BOOKSTER
Highlighting useful tools and resources for your holiday let.

If you are looking for a system that can help you manage your one or one hundred properties that is easy to use and intuitive then do check out Bookster.

Bookster is a Property Management System and Channel Manager that allows you to manage direct bookings as-well as manage your listings on multiple channels such as Airbnb, VRBO, etc.

Bookster’s focus is on providing a platform that removes a lot of the admin. burden; so if renting out a property is a side hustle or your property management company doesn’t have a lot of resources, it might be worth giving Bookster a go.

SAVINGS
Here's a quick round up of discounts and deals we are aware of from providers to the holiday let industry.

• Ethical Superstore are having a flash sale with 20% off. Ends Monday

• Save 12% on Panda Hybrid Bamboo Mattress and 12% off the Hybrid Bamboo Pillow using the discount code LOVEBAMBOO

• Ethical Bedding have up to 50% off in their spring sale

• Hug At Home have 15% off using the code HUG356. Ends 26th April

INTERIOR DESIGN
Interior design inspiration and decor tips.

PROPERTIES OF THE NEWSLETTER
We all love looking at and getting inspiration from other properties so here’s our top pick for this edition.

NO FOMO
Missed last weeks newsletter? Here’s one thing you might like.

In last weeks newsletter we gave away over 150 social media post ideas that you can use to create posts from.

If you missed it you can check it out below:

SHARE AWAY
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