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- 🏠 Over 150 short-term rental social media post ideas just for you - for FREE
🏠 Over 150 short-term rental social media post ideas just for you - for FREE
And insights from Visit Britains latest survey on UK travel
Phil Jackson
April 13, 2024
Whoo hoo! I actually saw that big round yellow thing in the sky briefly this week! ☀️😎
We have also taken a short family break so this week’s newsletter is slightly shorter than normal, but is still packed full of insights and marketing tips for you to digest and enjoy.
See you next Saturday at 5pm?
Phil
Founder, My Holiday Guide
IN THE NEWS
Visit Britain complete a monthly survey called the ‘UK Domestic Sentiment Tracker’ to assess the intentions of UK travellers. As the survey is completed each month, it can also provide some insights and trends in travel intentions.
The graphic below highlights some of the key findings from their March 2024 report.
Amongst the survey was a list of the main activities travellers would be most likely to complete. As a host, you could use these as some suggestions for social media marketing or for tweaking your listing to highlight any relevant activities or locations near your property.
Top activities (in order of frequency mentioned) travellers are most likely to do:
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The key takeaway I took from the survey findings is that there is a general improved air of optimism in the UK however there is increased pressure on UK stays from cheap overseas holidays with better weather, with travellers booking shorter UK stays.
You can find the full report here.
Other news:
LISTING PERFORMANCE & GROWTH
Tips and strategies to enhance the visibility and attractiveness of your holiday let.
Social Media Marketing Calendar For Your Holiday Let
Do you struggle to think of social media post ideas to ensure you maintain an active and engaging social media presence?
We have created a website that provides over 150 social media post ideas that are that you can filter by month.
Each month has a selection of post ideas under the following categories:
Promotional posts - Offering deals and discounts
Entertainment posts - Providing ideas to entertain your audience and future guests
Educational posts - Providing useful information about your property and activities
Inspiration posts - Highlighting the local area in the seasons
National awareness days - A list of national and international days that you can base posts around
You can view the database of social media post ideas here:
This is a version 1 so feel free to feedback any thoughts?
SAVINGS
Here's a quick round up of discounts and deals we are aware of from providers to the holiday let industry.
Emma mattresses currently have some sale items with up to 40% off
Dusk have a range of items with discounts in their outlet store on-line
PROPERTIES OF THE NEWSLETTER
We all love looking at and getting inspiration from other properties so here’s our top pick for this edition.
FUN FACTS
Travellers are 85% more likely to book a trip based on user-generated content.
User-generated content is any content such as reviews, feedback, photos, videos, blog posts, etc. created by the users of the company (or guests in our case) which reflects their experiences with the company and its services.
NO FOMO
Missed last weeks newsletter? Here’s one thing you might like.
Last week we looked at an overall strategy for increasing bookings with the key areas of focus being:
Design a welcoming property
Create a memorable experience
Build guest relationships
Optimise your listing
Nurture a community
Capitalise on your location
You can read the full newsletter here: