🏠 How To Create And Grow A Successful Facebook Page

Hello and welcome! It’s lovely to see the reach of the newsletter continue to grow and I hope you find the content informative and at-least partially entertaining!

If you think that others in your network might find receiving the newsletter of value, feel free to forward this weeks newsletter to them; or you can direct them to the link below to subscribe.

See you next Saturday at 5pm?

Phil

Founder, My Holiday Guide

IN THE NEWS

According to a study from Skift. Taylor Swift concerts generated $1.6 billion for the U.S. travel industry in 2023 across flights, hotels, short-term rentals ($138k) and other expenditures. On a smaller scale, what local events bring you more guests and how can you further capitalise on this?

Analysis from Statista presents a picture of how the ratio of working to retired people per country will change between 2020 and 2050. In the UK they are projecting this will change from one retired person to every three working in 2020 to nearly one retired person to every two working by 2050. Alongside other implications, Will this change in demographics create a slow increase in retirees looking for bookings outside of the school holidays?

Roundup of Other News:

Airbnb plans $6bn in new share buybacks as it looks to ‘reinvent’ itself.

The Valuation Office Agency is asking some owners of self-catering holiday lets for further information about their property.

Airbnb plans to use AI, including its GamePlanner acquisition, to create the ‘ultimate concierge’.

A couple have hosted more than 100 marriage proposals and honeymoons at their two Airbnb holiday lets in the Tamar Valley in Cornwall.

His Majesty King Charles III has reportedly approved plans for a luxury glamping “village” to be built on the Sandringham Estate as an extension of its existing caravan site.

LISTING PERFORMANCE & GROWTH
Tips and strategies to enhance the visibility and attractiveness of your holiday let.

In last weeks newsletter I highlighted how Facebook is still your best bet for social media.

This week we are sharing how you can create and grow a successful Facebook page.

From our published article here are the key highlights:

• Why Facebook? - High user base in target demographic

• Personal Vs Business Page - Business page allows you to still have a personal account whilst a business account provides additional features

• Easy setup - Focus on creating a page with the basics first and grow from there

• First post - Create a mini-listing post and pin it to the top of your page

• Growing your audience - Use a combination of regular posts on your page as-well as joining and interacting with a select number of Facebook Groups

• Play the long game - Don’t give up and approach your page growth pragmatically

• Finally make it fun and put across your character and the character of your property

You can read the full article here:

Feel free to hit reply and let me know what you think of the article.

SAVINGS
Here's a quick round up of discounts and deals we are aware of from providers to the holiday let industry.

• Dunelm continue to have savings with up to 50% off. You can check out their sale items here

INTERIOR DESIGN
Interior design inspiration and decor tips.

PROPERTIES OF THE NEWSLETTER
We all love looking at and getting inspiration from other properties so here’s our top pick for this edition.

JUST FOR FUN

Research has found that even the process of planning a trip can make you 8% happier!