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- š Ā Strong summer booking info. from Key Data
š Strong summer booking info. from Key Data
And Englandās registration scheme appears to be progressing
Phil Jackson
July 27, 2024
š Welcome to all of the new members of our newsletter community - you are most welcome.
I hope you are managing to have a busy summer and equally managing to take some time out to enjoy the fleeting days of good weather!
See you next Saturday at 5pm?
Phil
Founder, My Holiday Guide
IN THE NEWS
New Tourism Minister AnnouncedSir Chris Bryant MP has been named as the new Tourism Minister for England. You can read more about his parliamentary career here. |  |
The recent King's Speech didnāt mention any specifics around tourism so the future of FHL allowances remains uncertain; although some form of consultation prior to any further progress is a possibility.
With the current activity around the systems to control the registration scheme; it seems that the new government is still intending to progress with the registration scheme across England and Wales.
The DCMS (Department for Culture, Media and Sport) is currently seeking input from hosts about the proposed Statutory Registration scheme.
āThis is a post for all of the Short Term Lets owners in this group. I work as a User Researcher for the Department for Culture, Media and Sport (DCMS). As Short Term Lets owners you may already be aware that DCMS is exploring the introduction of a registration scheme for short-term lets, which was legislated for in the Levelling Up and Regeneration Act.
As part of developing a scheme we are very keen to speak to hosts of short-term lets to understand their needs and feelings around such a scheme, and how it might impact them. Unfortunately, we cannot offer any incentive for your time. As potential users of the scheme anything you can tell us will help to shape the policy and design of this service. As ethical researchers, we can promise that anything you tell us in these sessions will be anonymous and not be traced back to you.
If this sounds like something you might be interested in, or if you have any questions at all, please either get in touch with myself [email protected] or my colleague [email protected] and we can provide you with more details.ā
In Scotland, Edinburgh City Council has started a 12 week consultation period, inviting residence and property owners to provide their feedback on how the short-term let licensing scheme is working.
Credit : Photo by Dorian Mongel on Unsplash
With a number of UK cities looking to introduce a tourist fee for visitors, what can we learn from Veniceās experience?
Skift have written an article with some interesting points highlighted :
The scheme ran for 29 days between April and July. In total it raised 2.4 million Euros
Deputy mayor Simone Venturini believed the scheme would cost more than any fees gained within the first year
Over 485,000 day trippers visited Venice during the 29 days. Day tripper volume never exceeded its 2023 levels on those days
For 2025, city officials are considered expanding the number of days of the program to 100 and raising the entry to around 9 Euros
The tourist fee is one of a range of measures city officials are implementing to curb over tourism. Their other policies include a cap on new hotels in the city centre, building a terminal for cruise ships that stops outside the city centre, limiting group tour sizes to 25 and introducing new restrictions on short-term rentals
With a number of tourist hotspots across Europe and UK cities looking to introduce a similar system; it is clear that how any tourist fee scheme is managed and enforced is a key to itās success; as-well as ensuring that it is balanced with other measures that benefit local residence whilst supporting the livelihoods of those that rely upon visitors.
Other News
Classic Cottages has acquired Norfolk Holiday Homes who currently manages around 30 properties
In Wales, Cllr Murphy has requested a response by Pembrokeshire County Council to review the 182 day occupancy rule; with the intention of it being reduced
LISTING PERFORMANCE & GROWTH
Tips and strategies to enhance the visibility and attractiveness of your holiday let.
Key Dataās Summer Seasonal Report
Key Data has released their summary of key measurements. This provides a useful insight into current performance, as-well as some pacing measures for the next quarter (July to September).
The overall good news for June is that RevPAR is up nearly 7% compared to last June. RevPAR (Revenue Per Available Room), which takes into account both Occupancy Levels and Average Daily Rates is a good overall measurement for how profitable your short term rental is.
Average Daily Rates have increased by nearly 5%, with the Average Length of Stays slightly increasing compared to the same period last year.
The Average Booking Window for June 2024 was around 71 days, an increase of 5 days days from June 2023.
Data For July to September suggests a strong position compared to the same time last year, however Key Data provide some warnings to hosts - āPrice-sensitive travellers will only tolerate so many price hikesā, and coupled with reducing air fares and a wet, cold summer travellers may choose to travel further afield.
Average Booking Windows for July to September appear to be remaining steady compared to 2023, but are still down compared to 2022.
Across the UK (sorry Northern Ireland figures arenāt included), RevPAR performance is strong, with Scotland showing a 11% increase in RevPAR.
Credit : Key Data
You can read the full report below.
FEATURED RESOURCE
Highlighting useful tools and resources for your holiday let.
Turno - Easily Share Bookings With Your Cleaner
I have recently written an article on the different ways you can share your bookings with cleaners - From simply using WhatsApp to using a Channel Manager.
One of the popular options is to use a dedicated app such as Turno that both hosts and cleaners use. Not only does it instantly share any new bookings that you get through Airbnb, Booking dot com, etc., you can also create checklists and request that the cleaner uploads photos.
Managing one property on the app is FREE.
Explore more features of the Turno app. by clicking below.
SAVINGS
Here's a quick round up of discounts and deals we are aware of from providers to the holiday let industry.
Emma sleep currently has up to 40% off their cooling products
Dusk have a number of savings in their outlet page
Mitre linen currently have a āspend and saveā deal on with up to 30% off when you spend Ā£350 or more
Ethical Bedding are offering 40% off in their kickstarter campaign
Hug at Home have 15% off using the code HUG369
PROPERTIES OF THE NEWSLETTER
We all love looking at and getting inspiration from other properties so hereās our top pick for this edition.
NO FOMO
Missed last weeks newsletter? Hereās one thing you might like.
Welcome guide and social media post ideas for your holiday let.
In last weeks newsletter we delved into a report from VisitEngland that highlighted the most visited types of attractions across the UK.
If youāre in need of some inspiration for the types of places to put into your welcome guide; or need some ideas for social media posts feel free to check it out.
