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š How to boost repeat bookings
And Airbnb is pushing back against the increasing restrictions across the globe
Phil Jackson
September 07, 2024
š Hello and welcome to Autumn š which seems to have hit us all of a sudden!
Can I be honest with you? Iāve had a busy few weeks. A combination of a much needed family holiday, being away with work for a week doing 12 hour days, a family wedding and finally picking up a nasty cough / virus - Itās been pretty full on!
Irrespective, itās a pleasure and a service to provide you with useful tips, news and information that helps you run and improve your holiday let business.
See you next Saturday at 5pm?
Phil
Founder, My Holiday Guide
IN THE NEWS
Abolition of FHL Tax Allowances
No particular new news this week, whilst trade associations continue to build a body of evidence that can be used in planned further discussions with government officials.
If you haven't yet, PASC are encouraging owners to sign the petition to give them a stronger voice in government discussions.
Through PASC, Francis Clark has created a new FAQ guide which can be seen here. This might help answer some of the specific questions you have. If it doesnāt, please hit reply and let me know what your question is and I can try and source an answer for you?
Here is an article published in Landlord Today written by Kreston Reeves accountancy firm :
Other News
As of 1st September, Cyngor Gwynedd is the first area in Wales to formally bring in the Article 4 direction requiring owners to apply for planning permission to turn a house into a holiday let or second home
Airbnb is weighing in on the planned tightening of rules in Cornwall
Airbnb says it has 'no discernible impact ' on house prices in Bristol. The research, carried out by EY, found that Bristol homes listed on the platform for 90 nights a year account for 0.24% of the city's total housing stock
In Europe, Belgium's historic city of Bruges is set to ban new Airbnb rentals amid over-tourism
Going against the tide of increasing restrictions, Florence court rules in favour of STRs despite resident requests
Host & Stay with their founder and CEO Dale Smith have accepted Ā£10.5m in funding to accelerate their ābuy and buildā strategy. Acquisition of Brighton-based Airhost For You, which manages 105 properties, and Norfolk Holiday Properties, which manages 130 properties are currently being finalised
LISTING PERFORMANCE & GROWTH
Tips and strategies to enhance the visibility and attractiveness of your holiday let.
How To Boost Repeat Bookings By Contacting Guests After Their Stay
You will likely know the old (and true!) saying that the easiest way to get more business is to get additional business from existing clients.
We openly recognise that a good number of guests are unlikely to return to your area or property in the near future; however for every ten that donāt, there may be one that will. And what if you could capture a repeat booking by some gentle marketing?
How Many Existing Owners Contact Guests After Their Stay?
We completed a straw poll on Facebook that gained over 200 responses that provided an interesting snapshot :
72% of hosts donāt contact guests after a stay and donāt chase for reviews (noting that some of these will be through Airbnb with Airbnb automatically sending review requests)
18% only contact guests to gain a review
10% actively contact guests after their stay
What Are The Benefits Of Repeat Bookings?
Some of the benefits of repeat bookings can be seen as :
Increased revenue - Gain additional bookings with zero marketing costs
Grow loyal customers - Repeat guests may also drive additional referrals
Reduced booking fees - If you are able to (legally) offer direct booking you could save on OTA fees
Continue to our website to read the full article :
FEATURED RESOURCE - BROUGHT TO YOU BY BRAND MY PLACE
Highlighting useful tools and resources for your holiday let.
With only 30% of people remembering the name of the place they stayed in last year, why not create and promote more of a brand for your property?
Jill offers a design service as-well as having a number of products that you can put your own design on to.
Creating a brand can help you achieve more repeat bookings and become more profitable - as highlighted in our listing performance section this week.
Jill has created a range of products you can buy āoff the shelfā including toiletries, home ware, and digital templates to help support you on your journey.
You can view Jillās products here and contact here to enquire about her design service.
UPCOMING EVENTS
The Glamping Show is taking place at Stonleigh Park, over 19-21 September
The Property Investor Show which includes a STR Zone is taking place in ExCel, London on the 4th & 5th of October
Your Air Success is taking place in central London on the 8th of November
