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- 🏠 2024 Goal Setting - Tips & Inspiration
🏠 2024 Goal Setting - Tips & Inspiration
Helpful resources for holiday let growth.
Phil Jackson
December 30, 2023
As we are on the brink of entering 2024 and your thoughts are probably considering what type of year it will be for you and your holiday let business; in this edition I have included a good amount of content in the growth section - providing you with resources that include helpful strategies, tactics and food for thought as you consider how to secure and grow your holiday let through 2024.
I wish you a prosperous and informative 2024, and I will appear back in your inbox at 5pm next Saturday.
Phil
Founder, My Holiday Guide
IN THE NEWS
A cautiously optimistic outlook that buy-to-let mortgage rates will continue to fall through 2024.
Search Logistics have released a detailed report assessing the global state of Airbnb bookings. For instance one stat is (for 2021) the average host on Airbnb earned $13,800 annually.
Airbnb are using AI to block some news years bookings. How soon before they use a similar analysis to find and block other rouge guests?
LISTING PERFORMANCE & GROWTH
Tips and strategies to enhance the visibility and attractiveness of your holiday let.
If you’re starting out from scratch and are considering venturing into the world of hosting, there was a good link in last weeks newsletter for how to create a business plan.
Do you already have an established short term let property and are wondering how to increase your bookings then this article has some suggestions on how to grow the direct booking side of your holiday let.
If you have your listing through Airbnb and are wondering what you can do to get more eyeballs on your property then this article has some useful tips on what you could do to improve your listings performance.
If you are after some marketing ideas to work through throughout 2024 here is a good article that has a suggested marketing plan with recommendations for actions for each month of the year.
Having some form of revenue projection can be useful in making other decisions. You may well already have a template that you are using however if you are after a simple financial projection spreadsheet there is one via the article here:
If reading a good book is a useful way for you to get inspired, here are a few suggestions written about inspirational CEOs and the art of business and leadership:
The Airbnb Story – by Leigh Gallagher
Purple Cow – by Seth Godin
Think Twice – by Michael Mauboussin
FEATURED ARTICLE
What are the pros and cons of offering pet friendly accommodation?
If you don’t currently welcome pets into your holiday let then this article might help you if you are considering changing this for 2024. One takeaway is that you could increase your revenue by 11% by allowing pets.
SAVINGS
Here's a quick round up of discounts and deals we are aware of from providers to the holiday let industry.
As you might expect the majority of stores have some form of Boxing Day or winter sale on. Here’s a selection we are aware of with direct links to the sales page.
Dunelm currently have a large winter sale on with up to 30% off selected items
Rinkit (catering & glassware supplier) are having a winter sale with up to 55% off some items
Marks & Spencer are having a sale with up to 50% off
